TRIP-LED Design Navigator
A comprehensive guide to sustainable tourism experience innovation for SMEs.
Navigating innovation in sustainable tourism
The TRIP-LED Design Navigator is a tailored guide created to empower SMEs in the tourism sector with the tools and strategies needed to design innovative, sustainable, and immersive tourist experiences. This guide connects critical aspects of tourism design—user experience, stakeholder engagement, and business model sustainability—into a cohesive framework that ensures every project not only meets but exceeds the expectations of tourists, local communities, and environmental standards.
TRIP-LED Method
The TRIP-LED Method is structured to guide SMEs through each step of the design thinking process, focusing on creating tourism experiences that are sustainable, community-oriented, and financially viable.
Stage 1: Empathize
Building the Foundation for Immersive and Sustainable Tourism
Empathize: Examples
Practical Step-by-Step Examples and Interactive Activities
Stage 2: Define
Transforming Empathy into Actionable Insights for Sustainable Tourism
Define: Examples
Practical Step-by-Step Examples and Interactive Activities
Stage 3: Ideate
Unlocking Creative Solutions for Immersive and Sustainable Tourism
Ideate: Examples
Practical Step-by-Step Examples and Interactive Activities
Stage 4: Prototype
Turning Ideas into Tangible Solutions
Prototype: Examples
Practical Step-by-Step Examples and Interactive Activities
Stage 5: Test
Refining Solutions for Immersive and Sustainable Tourism Experiences
Test: Examples
Practical Step-by-Step Examples and Interactive Activities
Stage 6: Implement
Turning Ideas into Actionable, Sustainable Tourism Solutions
Implement: Examples
Practical Step-by-Step Examples and Interactive Activities
TRIP-LED Digital communication strategy for SMEs
The communication strategy follows the design thinking stages outlined in the TRIP-LED Navigator: Empathize, Define, Ideate, Prototype, Test, Implement.