Module 4: Ideate and Prototype – Generating and Developing Ideas

How to generate innovative ideas and develop testable prototypes in sustainable tourism design.

Learning Outcomes:
After completing this module, you will be able to:

  • Knowledge:
    • Understand the role of ideation and prototyping in the design thinking process.
    • Learn techniques for generating creative ideas in sustainable tourism.
    • Recognise the importance of prototyping in testing and refining ideas.


  • Skills:
    • Apply brainstorming and ideation techniques to generate innovative solutions for sustainable tourism challenges.
    • Develop and test low-fidelity prototypes to refine tourism experiences.
    • Use feedback from prototyping to improve the overall experience design.


  • Competences:
    • Competently balance creativity with practicality in idea generation.
    • Collaborate with stakeholders to co-create solutions that meet the needs of tourists, communities, and the environment.
    • Use iterative testing and feedback to ensure the sustainability and effectiveness of tourism prototypes.


Module Overview:

The Ideate and Prototype stages of design thinking are where creativity meets practical implementation. In this module, you will learn how to generate a wide range of ideas through various ideation techniques and how to turn those ideas into tangible, testable prototypes.

For tourism SMEs, this process is critical for developing sustainable tourism experiences that address tourist needs while protecting the environment and supporting local communities. The module will explore ideation techniques, the value of prototyping, and how feedback and iteration contribute to refining sustainable tourism products.


1. Brainstorming Techniques for Sustainable Tourism Solutions

The Ideate stage is where ideas are generated in response to the problem statement defined during the previous stage.

2. The Prototype Stage – Developing Testable Solutions

What is Prototyping in Design Thinking?

The Prototype stage is where ideas begin to take shape.

3: Designing with Green Principles and Digital Tools

Incorporating sustainability into tourism design is not just a trend; it is a necessity for the long-term survival of destinations and the industry itself.

Practical Activity:

Building a Low-Fidelity Prototype Using the Experience Prototype Canvas

References:

End-of-Module Quiz: Ideate and Prototype – Generating and Developing Ideas

This quiz will test your understanding of the Ideate and Prototype stages in design thinking and their application to sustainable tourism.

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1. Brainstorming Techniques for Sustainable Tourism Solutions
2. The Prototype Stage – Developing Testable Solutions
3: Designing with Green Principles and Digital Tools
Practical Activity:
References:
End-of-Module Quiz: Ideate and Prototype – Generating and Developing Ideas
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