TRIP-LED Process Navigator

Enhancing Tourism SMEs’ Internal Processes, Stakeholder Communication, and Sustainable Growth

Navigating Innovation in Tourism SMEs

The Process Navigator is designed to empower tourism SMEs with the tools and methodologies required to streamline internal processes, foster effective communication, and develop immersive, sustainable tourism offerings. Drawing from the principles of design thinking—empathy, definition, ideation, prototyping, and testing—it provides a structured approach to addressing internal challenges and optimising collaboration across teams and stakeholders. Although tailored to the tourism sector, the Process Navigator is versatile and can be applied across industries to enhance organisational efficiency and engagement.


The Process Navigator Method

The Process Navigator Method equips tourism SMEs to analyse and improve operational workflows, aligning internal processes with the needs of employees, tourists, and community stakeholders.


Stage 1: Empathize

Understanding Internal Teams and Stakeholders

Stage 2: Define

Pinpointing Key Challenges and Goals

Stage 3: Ideate

Generating Innovative Solutions

Stage 4: Prototype

Developing Tangible Solutions

Stage 5: Test

Refining and Finalising Solutions

Conclusion

Begin
Stage 1: Empathize
Stage 2: Define
Stage 3: Ideate
Stage 4: Prototype
Stage 5: Test
Conclusion
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.